Food For Thought?

This quote got me thinking about the 'emotional bank account' idea I have talked about in the past and sums up perfectly why I believe it is more important now than ever before to look for ways to engage and collaborate with your stakeholders in a way that makes them think, feel and act as a result.

From a media release to a brief chat at the fundraising event, a round table discussion with a Member of Parliament to a monthly eDM– every single interaction you have with your stakeholders counts . By removing or breaking down barriers to collaboration and connecting with your audience in an authentic way, your story will resonate and build long term meaningful connections with your consumers and the community at large. Food for thought?

Who could you connect with today?

How might you collaborate to improve the community you operate in?

What story could you be telling better?